In which we are reminded to smoke out, early, internal competitors for our proposed solutions.
Archive for the 'Positioning Value' Category
In which we are encouraged to “play big” in the charitable or non-profit world as a way of leveling the playing field with people with whom we’d like to do business.
In which we ask ourselves, will we step up our game to partner with our clients or, with other vendors, will we be crushed?
In which we are encouraged to create demand for our services, not wait for clients to discover they need us.
In which we are encouraged to develop a clear distinction, no matter how small, to differentiate ourselves from others and attract referrals.
In which we are reminded to speak our results first.
In which we are reminded that it’s our job to create reasons to talk and possibilities for action.
In which we are reminded to help our clients see their stories in our descriptions about our businesses.
In which we are reminded that selling also includes sharing our perspective to help our clients advance.