A Bet They Can Tolerate (Issue 550)
Sunday, December 11th, 2011In which we are reminded to consider the disruption that accompanies change when clients buy our products or services.
In which we are reminded to consider the disruption that accompanies change when clients buy our products or services.
In which we are prompted to move with the flow, to the future, when a prospect puts us off.
In which we are reminded to position and sell only what our clients are able to absorb and implement.
In which we are reminded to be curious – ask for the details rather than being satisfied with high level answers.
In which we are reminded to engage our clients on what’s top of mind for them right now rather than on what’s top of mind for us.
In which we are reminded to focus first on relationship and value demonstration, then on the commissionable task.
In which we are reminded to follow our “broad” questions with very specific questions that tease out the detailed facts we need to propose value-based solutions.
In which we are reminded to clarify terms we don’t understand before presenting ideas.
In which we are reminded to step back and look for the broader picture before we pitch solution for the problem we’ve just heard.
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