Softening Up Sales (Issue 559)
Sunday, February 26th, 2012In which we learn from brilliant event planners how to prepare and engage prospects and customers.
Archive for February, 2012
Scary Specifics (Issue 558)
Sunday, February 19th, 2012In which we are reminded to provide credible, specific consequences and benefits to action when we’re playing the “fear and uncertainty” card to book an appointment with a prospect.
What D’Ya Got (Issue 557)
Sunday, February 12th, 2012In which we are reminded to warm up and rehearse our calls before we sit down with clients.