A Little Excitement (Issue 531)
Saturday, July 30th, 2011In which we are reminded that we need to market (attract attention) before we can sell.
Archive for July, 2011
Storm-Chasers (Issue 530)
Sunday, July 24th, 2011In which we are reminded that early warning systems are the key to generating timely new ideas for clients or to avoiding trouble.
(Sometimes) It Isn’t Only About the Money (Issue 529)
Sunday, July 17th, 2011In which we are reminded that our clients make decisions to change based on a broader set of factors than cost savings and that, sometimes, cost savings isn’t even first on the list.
Question Elegance (Issue 528)
Sunday, July 10th, 2011In which we are urged to increase the attention we pay to context in the questions we ask.
Sell the Strengths (Issue 527)
Sunday, July 3rd, 2011In which we are reminded to sell the strengths we have rather than those we wish for.