Archive for January, 2011
Toccata and Fugue (Issue 504)
Sunday, January 23rd, 2011In which we are reminded that there ain’t no such thing as a commodity if we consider buyers’ preferences and their buying experience.
What Will They Miss? (Issue 503)
Sunday, January 16th, 2011In which we pause briefly to consider our personal value and value propositions – what people find most valuable about us.
Tasty Diversions (Issue 502)
Sunday, January 9th, 2011In which we are cautioned to look closely before we invest serious time in juicy-looking prospects and customers.
The Territory Battle Plan (Issue 501)
Sunday, January 2nd, 2011In which we are reminded that, much as in Holiday shopping, our efficiency and effectiveness in our territories can be vastly increased through the development and implementation of a plan.