In which we are reminded, again, to maintain capacity for the accounts and clients that are most important.
(NOTE: This is the annual Thanksgiving Issue, one of the author’s favorites, unchanged from its first publication in 2002.)
In which we discuss a “short and cheerful” format for distinguishing ourselves from the herd and positioning our value.
In which we discuss strategies to draw attention and attract prospects and referrals.
During a training session for branch managers and small business bankers, I shifted the focus from typical networking and prospecting to “attraction marketing” – attracting prospects to you rather than you stalking and chasing them.
In which we are reminded that smaller competitors can beat bigger ones through better execution.
Angelo Fausto Coppi, the dominant international cyclist in the late 1940s and early 1950s, once described his strategy as, “Age and treachery will overcome youth and skill.”
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