News

Banking mixed (not to be confused with “mixed up”) households can increase relationship profitability 300% or more and increase cross sells to 15 or more products.

Why? Small business owner deposit balances, loans, and services usage are significantly higher than those of “average consumers.”  If your bank has earned the small business relationship, attract the owner, his/her family, and employees.  If you’ve attracted the owner’s personal relationships, go after the business.

Join Nick Miller, President of Clarity Advantage, author of “The Sales Accelerator” and “Winning at Prospecting” books, and writer of the popular Weekly Sales Thought for Capturing Mixed Small Business Households—a fast-paced and information-rich one-hour webinar on Thursday, February 11, 2010 at 12:00 PM ET to learn how. In this session, Nick will:

• Discuss the critical importance of attracting both the business and personal banking of small business owners and their families.
• Reveal four critical elements within the control of individuals and sales teams that increase the probability that a business owner will bring both personal and business banking to a single institution.
• Introduce an “all inclusive” conversation approach that bridges consumer and small business sales conversations.

Audience:

Small business bankers, business bankers, branch small business specialists, platform financial services representatives, assistant branch managers, branch managers, and their managers.

Benefits to Participation:

• Learn a conversation structure that you can immediately use with small business owners
• Gain four strategies for increasing identification and attraction of full mixed-household relationships
• Feel more confident in your conversations with small business owners

Registration Bonus:

Register for the webinar and we’ll send you a link to Nick’s article, “The Whole Enchilada: Attracting the Full Small Business Relationship,” published in the November-December 2009 issue of Commercial Lending Review.  In the article, Nick shares seven tips for maximizing opportunities with small business mixed households.

Register Now and Receive a Link to Nick’s Article