Weekly Sales Thoughts

Archive for September, 2009

Skip’s Lesson (Issue 437)

Sunday, September 27th, 2009

In which we are reminded that we own the leads we’re given, no matter how bad (or good) they are.

“Here,” he said, handing me the torque wrench, gently pushing me on my mechanic’s creeper under the car. “You’re going to tighten these.”

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Lead With Ideas (Issue 436)

Monday, September 21st, 2009

In which we are encouraged to lead with ideas rather than wait for our clients to discover they need us.

“So, as we went around the circle, sharing what was going on, I found out that the other guys in this ‘outplacement group’ didn’t have any meetings lined up. Nothing! I couldn’t believe it. If I hadn’t had an appointment set up for the Monday after I was fired, I would have been going crazy.”

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Rookie Questions (Issue 435)

Monday, September 14th, 2009

In which we discuss applying research to generating questions that make a difference.

“How is family contribution calculated?

It was a rookie question about college financial aid. Our second child is applying for college admission; we join her at pre-application college “Information Sessions.” During the first of two on Saturday, the Admissions Officer offered to answer questions concerning the admissions process. After several questions, a dad in the second row asked the question: “How is family contribution calculated?”

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It It True LeBlonds Have More Fun? (Issue 434)

Sunday, September 6th, 2009

In which we discuss the connective value of a little extra digging as part of our pre-call research.

“You can’t find those Cole Haan shoes anymore.”

I had just called a break in a meeting that included a client’s Senior Leadership team. One of the senior leaders, notably well dressed on every occasion, broke my moment of reflection as his colleagues left the room.

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