Can You Introduce Me (Issue 428)
Monday, July 27th, 2009In which we’re encouraged to ask for referrals based on the problems we solve rather than our products.
“Can you introduce me to some people?”
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Archive for July, 2009
Moving Up (Issue 427)
Monday, July 20th, 2009In which we discuss strategies for obtaining a larger share of the high margin business.
“Hey, why can’t I have that? … Why did he get so much more than I did?…. That’s not fair!”
Sound familiar? Ever said those words or had those thoughts as a child or as an adult?
Perfect Beaches (Issue 426, A Summer Rerun)
Monday, July 13th, 2009In which we are encouraged to define target prospects more carefully for referral sources.
Our rainy summer in New England this year reminds me of the year I took my children to Cape Cod for a week. Yes, it rained that week, too, and when the sun appeared in strength, we decided to head to a beach.
We sorted out a general location and headed out. We looked at several beaches, some we’d seen before, others not; it soon became clear that each of had a different view of the perfect beach for the afternoon. [Hear the sound of gentle snarling in the car.]
Not Aligned (Issue 425)
Monday, July 6th, 2009On the Fourth of July, there is no other city on the planet in which I’d rather be than Boston. Yesterday, sun and warmer temperatures broke a long string of foggy, misty, cool spring days and the city came alive. We met people from Portugal, Russia, and a dozen U.S. states as we participated in the celebrations.