Weekly Sales Thoughts

Archive for December, 2008

122208 What Do You Like About…

Monday, December 22nd, 2008

In which we learn to ask a specific question to ensure the solutions we propose don’t draw out an immediate objection.

In the midst of a spectacularly beautiful snow storm, I joined a Christmas party that included immediate neighbors. As I glided past a small gaggle of them to grab a grape, I overheard the end of a discussion in which Neighbor A was expressing concern and a strong point of view about how Neighbor B should handle the snow in his driveway.

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121508 What Do You Do?

Monday, December 15th, 2008

In which we are reminded: Focus on results or impact when we introduce ourselves to prospects.

A long time ago, in a part of my life I can barely remember, I attended a party in Los Angeles. After a bit, I collided with a woman of about my own age and stature. “Hi,” I explained. I then asked, “Who are you?” She giggled and replied, “Who would you like me to be?” (Fade to black. Cut.)

 

This is a challenge many of us run into.

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120808 Not Just One Thing

Monday, December 8th, 2008

In which we are reminded, “Don’t rule any prospect or group of prospects out” on the basis of a sweeping generalization.

During a recent conversation with a woman friend, she said, with a combination of distress, disgust, and disdain, “Ah, what does it matter? Men are all the same.” Continue reading »

Save Room for Dessert (The Annual Thanksgiving Column)

Monday, December 1st, 2008

In which we’re reminded to plan our sales capacity, saving room for the prospects and customers that will REALLY make a difference in our annual results.

Last Thursday, my family and I, complete with children and grand mothers, celebrated Thanksgiving. I married into a family that believes Thanksgiving dinner was successful only if the dining table legs threatened to buckle under the weight of the food on the table. This year was no exception.

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