In which we are reminded to focus on business issues rather than “products at a price” if we want to develop value-based relationships with our clients and prospects.
Unexpected voice mail from an employee we know at one of the banks we use:
“Hi, Nick, this is Susan Smith, I just wanted to touch base with you about some great rates we’re offering on CDs and Money Market accounts. I’ve sent you an email. I hope all is well with the family. Take care.”
Amazingly, I received an almost identical one from our account rep at a computer seller we use: