Big snow storm in our neck of the woods this weekend. Second big one in four days. As I woke this morning, the 11th inch was hitting the drive way and, within an hour, falling snow was giving way to falling sleet and freezing rain.
Archive for December, 2007
About six weeks ago, we wrote:
Whether you’re selling office equipment, mulch, or payment solutions, you are selling your expertise, not your products. Continue reading »
….In which we provide an effective alternative to cold calling prospects for appointments.
Which would you rather do? Make 500 cold calls seeking appointments with people you’ve never met and who don’t want to talk to you? Or create a personal marketing program which brings them to you?