In which we learn to keep our voice mails focused when calling prospects.
Normally, I would say, forget about leaving voice mail messages when cold-calling. I delete almost every voice mail I receive from a potential vendor within 5-7 seconds. I didn’t delete this one. I’m planning to call the guy back:
In which we discuss the importance of understanding how people buy…. really.
Will the leopard change its spots? No.
Will a transactional buyer (who want low price, low hassle buying) change his or her preferences? Don’t hold your breath.
In which we discuss the value of understanding”the perfect customer” when prospecting.
My daughter is engaged in martial arts training. Last night, as I was (desperately) wanting to crawl into bed, she bubbled, “C’mon, Dad, lemme show you what I learned, no pain, I promise. (Grumble, grumble, “Sure, sweetie,” or words to that effect.)
In which we learn to consider shorter cycle times when communicating with clients and prospects.
How many feet do you use to drive your car? A friend and I enjoy lively discussions of this subject.
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