Many firms in the market provide materials for launches and trainings and say, “No, no, no, you can’t touch them.” They make a lotta bread taking that approach...and our view is, our clients need to be able to deconstruct, repurpose, and re-use materials in ways that make sense to them without worrying about whether a giant vacuum cleaner with a lawyer will show up to suck every last page of materials out of the bank when the contract expires.
So...do we ever say, “No, no, no?” Well, yes, we do. If you license one of our standard programs, we’ll tailor it for you, and we’ll negotiate the terms under which you can deconstruct, repurpose, or re-use the materials. Otherwise, you’re free to do as you wish, though we might take a position to preserve the value and integrity of the deliverables.
